If you actually visit this site on a semi-regular basis, you’ve probably noticed that I switch themes fairly regularly. About two weeks ago, I grabbed this one (Lead) and started hacking away at it. I’ve been making a lot of minor modifications over the last few days to get it looking the way I want it to. Except it doesn’t. The typography isn’t quite right—it never is.
This is why I’m kind of stoked for Typekit. They’ll host fonts for web embedding (you can totally do that now!) and they’ll manage things like copyrights and licensing, leaving me to just find the type that works and insert it.
Of course, this also creates a bit of a “fuck me” moment. This is a simple and relatively easy idea to execute. And I didn’t think of it first. I hate when that happens. From Kottke:
What a great idea. And web entrepreneurs pay attention, this is how to make a compelling online property: take an idea that everyone loves in theory but doesn’t use in practice because it’s a pain in the ass (in this case, embedding type on the web) and offer a hosting service to solve that problem. YouTube did this with videos, Blogger/Blogspot, TypePad, & WordPress did this with blogs, Flickr did it with photos, etc. etc.