Is BuzzFeed’s content mostly just plagiarism? More importantly, does anyone really care if it is?
As the accusations against Gawker showed a tin ear against how the internet works, the label of plagiarism seems anachronistic in the case of a listicle. Stopera’s lifting is the result of an extreme aggregation logic that approaches words as just another form of content, to be remixed and copied without worrying about their source. The whole internet is trending in this direction: The top story on Reddit on any given day is likely to be some image scanned from a newspaper, a quote misattributed to Ghandi, or a Youtube video of a ’90s cartoon.