It is the emotional currency of this construct which music services like Spotify hope to tap to drive up consumption. By enticing users to invest in creating dozens of personalised playlists, which cannot be exported to rival services, Spotify hopes listeners will ascribe to it enough value that it becomes difficult to leave its ecosystem.
There they sit – in one long, unwieldy list – on the left side of the app window, beneath a new array of dozens of Spotify’s in-app apps. They cannot be separated from each other nor nested within each other. I can no longer distinguish the music I have programmed for particular occasions, like house parties, from some of the classic collections that I love so much because of their artists’ composition, not mine.