The Chinese food container as a uniquely American design.
In the 1970s, a graphic designer (whose name, sadly, has been lost to history) working at the company now known as Fold-Pak, put a pagoda on the side of the box and a stylized “Thank you” on top. Both were printed in red, a color symbolic of good fortune in China, where oyster pails are little known. And thus was forged the great paradox: “The structure has come to represent the idea of Eastern cuisine in Western society even though this packaging is not used for food containment in Chinese culture,” says Scott Chapps, designer of packaging for Help Remedies. Or, as David Federico, marketing manager for Fold-Pak, put it, “We don’t sell them in China.”
