Twitter GoodReads Rdio LinkedIn
April 2, 2007

Smiley’s Digg Effect

So, my friend Sean Lineham (DJ Guy Smiley) has this little story to share of his weekend Digg experience:

I have to share the absolutely crazy thing that happened to me on Sunday.

 

It all started with this post in my blog:

 

http://guysmiley.ca/2007/04/01/april-fools-day/

 

I thought my “email campaign” for the 8-bit tie was a good enough idea to submit to Digg.com.

 

http://digg.com/gadgets/Thinkgeek_s_8_bit_Tie_prank_should_become_reality

 

Little did I know that a mere TWO HOURS later it has already made it to the front page!  (Not bad for my second-ever digg post).

 

Now, the dreaded “digg effect” has crashed my site (and the other five sites that share our server).  Meanwhile the diggs continue.  And the emails.  Eventually, Thinkgeek.com had to put the following message up on their site:

 

Hey! You! Quit emailing us to make this for REAL already We promise, we’ll make it. In fact we are already working on it. You’ve just forced our hand! Click the ‘email me when available’ link above to get notified! Thanks :p

 

I check back at Digg, and my post now has 3000 diggs and climbing.  And I’m on the top 10 stories of the day.

 

One of the comments in my blog comes from a seamstress who is already planning on making her own versions of the ties for sale.  She says if I suggest a colour scheme they want to use, I get three free ties!

 

The digg madness continues (my story eventually finds it way to #2 in the top ten and is sitting at almost 2100 diggs), and the cherry on the top:  I get an email from the guys at Thinkgeek themselves:

 

http://guysmiley.ca/2007/04/01/8-bit-tie-epilogue/

 

In a subsequent email, they tell me they “have been laughing their asses off about this all day!”

  

Even after being a heavy online addict for over a decade, I’m still a bit humbled by the scope and reach that this one simple little idea can have in such a short time.  I mean, this all took place in a span of eight hours! 

  

So the moral of the story is:  If you want a product to launch with a lot of buzz, find a way to digg it.  Or, never underestimate the power of highly-motivated geeks!  Clearly, they provoke results.