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December 15, 2006

I Hate Second Life

A lot of people talk about Second Life as though it’s the new big marketing thing. I’m a big fan of Web 2.0 and all that jazz, and I think sites like Flickr, YouTube and MySpace offer some legitimate opportunities to reach customers and allow them to interact with your brand. My opinion of Second Life as a marketing tool is that it’s minor at best. First of all, the numbers aren’t accurate. I’m making this post mainly to highlight Corante’s look at SL’s numbers, and I totally agree.

I am part of SL’s two-million strong user base. Up until two months ago, I spent 60-day as part of their recent user count. You want to know what my total SL play-time is? About 2 hours. I downloaded. I installed. I played. I left. I deleted. Why? IT’S FUCKING BORING. It’s a game with no objective. I don’t even like MMORPGs like WoW and CoH (I did try both, though), but at least they have stuff to do. I can’t even begin to fathom what anyone would find engaging about the SL metaverse, except a few shut ins and hermits. And I’m willing to bet the almost 700,000 “recent” users SL boasts are like me.

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